Process:

1. Inquiry & Questionnaire
Once I receive your request, I’ll send over a questionnaire to talk about your business, goals, audience, and creative direction. This helps me understand the heart of your brand and where you’re headed.

 

2. Quote, Booking & Moodboard
After our call, I’ll send you a detailed quote and proposal. Once the 50% deposit is received and the project is booked, we’ll co-create a visual moodboard to align on style, color, and tone before design begins.

 

3. Concept Development
Using everything we've agreed upon, I’ll design 3–5 custom logo concepts. You’ll have a full week to review and select your preferred direction.

 

4. Revisions
We’ll go through two rounds of refinements based on your feedback. You’ll then have time to review the updated design and give final approval before we move forward.

 

5. Brand Suite Design
Once your logo is finalized, I’ll create the full brand suite — including your secondary logo, submark, custom color palette, typography, and any additional brand elements we've discussed. You'll then have two rounds of revisions to finalise your full branding suite.

 

6. Style Guide & Final Delivery
You’ll receive a beautifully organized brand style guide along with all final files in high-resolution formats: JPG, PNG, SVG, PDF, and AI. Your new branding will be ready to use across print and digital platforms.

 

7. Timeline & Communication

The overall timeline depends on how quickly feedback and approvals are shared. Timely communication ensures a smooth and efficient process from start to finish.